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Why Chasing Perfect Skin Backfires After 40 (And What to Aim for Instead)

If there’s one thing I’ve had to learn (and re-learn) over the years, it’s that more is not always better.


I’ve definitely been guilty of chasing perfection - whether that’s in my health routines, my work, or even my skincare. But the older I get, and the more I work with women navigating hormone changes after 40, the more I see that our bodies thrive on simplicity and consistency, not intensity and perfection.

I recently wrote about this in my article on nervous system regulation and hormone weight loss.

When our bodies are under constant pressure - more diets, more supplements, more treatments, more “fixing” - it often backfires.

Sometimes the real shift happens when we do less, but do the right things consistently.

Interestingly, the same principle applies to skin.

Skin is a living organ that responds to hormones, stress, sleep, nutrition and age - exactly the same factors we work on when restoring hormone balance in women over 40.


I loved this recent email from Azra because it cuts straight through the noise of the beauty industry and reminds us that “perfect skin” is really just a marketing concept.

Instead of perfection, the real goal is healthy, resilient skin that functions well.

If you’re curious about how to support your skin during hormone changes - without overloading it with harsh products - you might enjoy my SOS Skincare class, where I explain how hormones, stress and inflammation influence your skin and what simple steps actually make a difference.

And if you want to support your skin from the inside out, nutrition is always the foundation. My Hormone Balance Cookbook is full of simple, anti-inflammatory recipes designed specifically for women over 40 to keep your blood sugar (and mood) stable ;).


But first, I thought this perspective from Azra was worth sharing.

Because sometimes the most powerful shift we can make - for our skin, hormones and overall health - is letting go of the idea of perfection.



A Different Perspective on “Perfect Skin”

by Azra Secerbegovic:

"I’m going to say it; ‘Perfect skin’ is not a realistic expectation, it’s just a marketing concept, and it’s a clever one because the pursuit of it sells products and creates the impression that flawless skin isn’t just possible, it’s normal. 


Let me tell you. It isn’t.

Skin is a living organ, it’s not a static surface. It changes daily depending on hormones, stress, sleep, diet, environment, and age. Expecting perfection is unrealistic and over-treating often leads people to damage their skin trying to achieve it. Dermatologically, completely texture-free skin does not exist. Human skin contains pores, hair follicles, pigment variation, fine lines, blood vessels, sebaceous glands, sebaceous activity - all essential to its function. 


What I can promise is results. And honesty, because - to be honest - everybody is different, therefore everybody responds differently.

Great skin takes time, and usually what you’re doing at home is the most important part.


Think of it like going to the gym. You can’t just go once and expect an instant transformation, you need to put in a bit of time and maintenance effort on your side too, but the right advice and routine can make that easy for you.

The Cost of Chasing Perfection

When people chase an impossible standard, they often over-treat their skin which results in what I see every day in clinic: sensitised, inflamed, barrier-impaired skin that looks worse, not better. Too many actives. Too much exfoliation. Constant product switching. Aggressive treatments layered on skin that’s already compromised.


So What Should We Aim For Instead?

The goal is not perfect skin, it is simply Good skin. And good skin is both more realistic and far more achievable.


What Good Skin Actually Looks Like

Good skin isn’t flawless. It is optimally functional. That means it feels comfortable. It heals efficiently. It tolerates treatments well. It looks clear and calm most of the time, even if it isn’t uniform or “perfect.”

Yes, you may still see pores, natural texture and fine lines (normal anatomy), or pigmentation, the occasional breakout, (hormonal reality).


Why This Matters More After 35

As collagen, lipids and cellular turnover naturally decline with age, your skin becomes less tolerant of aggressive routines and is slower to recover from damage. At this stage, preservation is better than correction, and supporting the skin you have will take you further than chasing the version of it in you had in your twenties. 


Achieving good skin gives you freedom more than anything. To leave the house without thinking too much about your face. Maybe to wear less makeup. And mostly to trust your skin instead of fighting it, and ultimately, that’s what my approach is built around: not perfection, but goodness.

Check out Azra's products here: https://azrabotanicalsimplicity.com


 (By the way, if you want to try Azra’s products, she has kindly offered my readers a special discount for their first order. Just contact me and I’ll send you the code.)


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